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dma - Direct Marketing Analytics: Project Home – R-Forge

Project description

The direct marketing analytics project, dma, aims to provide direct marketers with a natural and easy way to apply the power of R. There will be three main modules: Basic Metrics, Testing, and Segmentation.

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Registered: 2008-08-18 13:35
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Vienna University of Economics and Business University of Wisconsin - Madison Powered By FusionForge