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dma - Direct Marketing Analytics

dma - Direct Marketing Analytics: Project Home – R-Forge

Project description

The direct marketing analytics project, dma, aims to provide direct marketers with a natural and easy way to apply the power of R. There will be three main modules: Basic Metrics, Testing, and Segmentation.

Project Information

Development Status : 1 - Planning
Intended Audience : Developers
Intended Audience : End Users/Desktop
License : OSI Approved : GNU General Public License (GPL)
Natural Language : English
Operating System : OS Independent
Programming Language : R

Registered: 2008-08-18 13:35
Activity Ranking: 0
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Thanks to:

Vienna University of Economics and Business

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